Testing a Media Intervention in Kenya: Vioja Mahakamani, Dangerous Speech, and the Benesch Guidelines

September 20, 2017 | Penulis: Dangerous Speech Project | Kategori: Forgiveness, Attitude (Psychology), Focus Group, Violence, Behavior
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Description: In the summer of 2012, Susan Benesch teamed up with Media Focus on Africa (MFA) and the cast and crew of a ...

Deskripsi

In the summer of 2012, Susan Benesch teamed up with Media Focus on Africa (MFA) and the cast and crew of a Kenyan television comedy drama series, Vioja Mahakamani (referred to as Vioja throughout this report). The collaboration aimed to “inoculate” audiences against inciting speech, and make them more skeptical of it, by increasing understanding of what constitutes incitement to violence, the psychology behind incitement that helps prepare groups of people to condone or even take part in violence, and its consequences. This evaluation was partially tasked with examining whether audiences did indeed become more skeptical of inciting speech. As a real-world test of skepticism (i.e., exposing audiences to inciting speech and observing behaviors) was not a feasible or desirable evaluation method, “skepticism” as a concept was investigated by breaking down the concept into its component elements – those which are likely to lead to skepticism.
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