02_18_14_chikungunya_ppt

First major watch manufacturer in India and undisputed market leader till the entry of Titan Offshoot of India’s self-reliance and import substitution concept Main quality offered sturdiness and reliability As a market leader very few aggressive advertisement campaign No new advertisement drive in recent years Still holds a small market share among the old faithful loyal Lack of new and trendy design has led to erosion of value among the new generation