An Introduction to Metadata in DAM Systems

Digital Asset Management White Paper By Widen Enterprises. DAM systems rely upon metadata (descriptive information) to direct users to the specific assets they are seeking. The key to fast and thorough identification of digital assets that fit a particular requirement is implementing best practices within your organization that ensure the right metadata is attached to every asset that enables the asset to be appropriately called up in search results. This white paper will provide an overview of the role of metadata in a DAM system and prescribe best practices that will improve your marketing effort by enabling users to quickly find the content they need to build lasting relationships with customers. Learn more at http://www.widen.com.