Baby Boomers in Australia

An insightful report on the 50-65-year-old consumer segment within Australia. This conceptual report looks at the sizeable segment of Baby Boomers in Australia from a consumer researcher’s point-of-view. It will analyse previously written research papers, industry knowledge, academic journals, and statistics from Australia, as well as the United States, and United Kingdom as they are more mature economic markets on this segment in an attempt to forecast where this segment will be headed in the coming decade. Breaking this report down, we will be touching on both micro and macro environments affecting this segment; delving into key influences on their perceptions, interests, opinions, activities, consumption patterns, and attitudes.