Banyan Tree

Banyan Tree Holdings Limited is a Singapore-owned company with core businesses in hotel, resort and spa investment, management and operations. Driven by the founder’s vision, the group has just become a public-listed company 2 years ago, showing its commitment towards being a global company. In 2008, Banyan Tree group has numbers of investments and operations in several exotic cities in China, Maldives, Thailand, Indonesia and Bahrain. This report investigates Banyan Tree’s expansion stage in Asia-Pacific region, with focus on entering Indian market. The first section of the report provides details of the current situation of the company and the industry. The second section gives an in-depth analysis of the factors that favors Indian market as the next potential target country, as well as assessing the best mode of entry(s) into that market. The last section presents the strategies and implications of the chosen mode of entry(s).