Big Data

Big Data has recently gained relevance because companies are realizing what it can do for them and that it is a gold mine for finding competitive advantages. Proximity’s Juan Manuel Ramírez, Director of Strategy and Development, and Daniel Camprubí, Planner, delve into detail on how you can apply Big Data to the realm of business or marketing, where the conversation revolves around consumer trends, developing new products, and other insights into the market.