Dani Sprowl Sonic Media Plan 2012

! ! ! ! ! ! ! ! ! SONIC DRIVE-IN MEDIA PLAN By: Danielle Sprowl 2012 ! Situational Analysis: SWOT STRENGHS (INTERNAL) WEAKNESSES ! ! ! ! ! ! • Largest chain of drive-in restaurants in the United States with 3, 572 locations • A unique culture dedicated to creating the customer’s experience unforgettable: carhops on roller skates and the drive-in ordering system • Strong customer loyalty in the food industry • Strong and l