Digital Pharma West 2010 Day 3

These are the tweets for Day 2 of Digital Pharma West held in San Francisco June 28-30, 2010. The hashtag for the conference is #DigPharm. Agenda for Day 3: Chair Amy Chafin Director, Marketing Communications, Global Oncology LILLY 8:45 Analyzing Online Conversations from RA Patients on the Web: What Social Media Can Teach Us about the Patient Journey Healthcare consumers are flocking to the social Web to post about their experiences with a given disease and the treatments they hope will help fight it. State-of-the-art search software is available to capture and process these conversations, meaning pharma has access to a wealth of consumer dialogues. Yet ‘listening’ to patients doesn’t mean we’re hearing them. For one month, HealthEd health educators and strategists mined through some of the thousands of conversations about rheumatoid arthritis occurring in the social media. Jeff Greene presents findings from that effort, including implications for brands across every disease category: What is the patient journey and how can it inform communications planning for pharma brands? How can online conversations help us understand the patient journey for a given disease? What are some common barriers to RA treatment, and how did we find them on the Web? How can brands identify knowledge gaps or myths and address them through patient education? Speakers Jeff Greene Director of Strategic Services, Social Media HEALTHED Susan Eno Collins, SVP, Health Education Research and Development HEALTHED 9:30 A Step by Step Walk through of What Went into Creating an MS Community, with The Three Core Project Leaders from Acorda Therapeutics MS Community: How we fulfilled our goal to create a place where people can share the power of the Walk MS experience with others Creation of IWalk: Acorda Therapeutics created this website as part of our strong commitment to people with MS and the broader community Aspects of Social Networking put to use through IWalk The Successful Results of IWalk Speakers Erica Wishner Director Consumer Marketing ACORDA THERAPEUTICS Maria Verastegui Creative Director ACORDA THERAPEUTICS Mike Russo Assistant Director-Marketing Services ACORDA THERAPEUTICS 10:15 Networking and Refreshment Break 10:45 Co-Presentation with Hi Line Media and Viscira Go Where Your Targets Are: Broadcasting Live, Interactive Programs Over the Internet Remember when 35mm slides were the mainstay of presentations? Rethink PowerPoint and engage your audience with compelling programs Through our partnership with Major League Baseball Advanced Media we offer Emmy Award winning, streaming video that is the best in the industry and will help you reach your targets wherever they are Our dedicated studio team leverages multiple camera angles, picture-in-picture, and animation to create fully produced shows that are broadcast live over the web to restaurants, personal computers, and the iPhone This highly interactive, and engaging format offers tremendous value for healthcare professional, sales training and consumer programs Speaker Jayson Dupre VP Medical Strategy HILINE DIGITAL MEDIA Digital Solutions: Maximizing Return on Interactive (ROI) What are some of the top do’s and don'ts in interactive marketing? How to develop new-media programs for greatest impact? What’s next in digital strategy and tactics? Speaker Dave Gulezian President & CEO VISCIRA 11:15 Listen to a Unique Conversation between Leading HCP Marketers and Two Top MDs/Social Media Activists Why are there so few physicians engaged in the social space? Communicating directly with docs online-What is working and what isn’t? How to walk the delicate line between providing physicians with educational information versus marketing messages How emerging technology is integrated into the physician workflow and how can pharmaceutical marketers best participate Led by Jason Appel Director, Physician Relationship Marketing AMGEN With Scott Ellis Associte Director, New