ENVIRONMENTALAND SOCIAL RISK ANALYSISOF BANGLADESH

This study aimed to analyze the environmental and social risks in Bangladesh along with the attitude of Bangladeshi people towards foreign products offered by multinational companies. Analyses were mostly qualitative in nature. However, quantitative approach involving survey was used to explore the attitude of people and to compare their attitude in respect of gender and age. A structured, close-ended questionnaire having forty questions under eight variables (quality, price, promise, differentiation, trust and credibility, self expressive benefits, foreign culture attraction and satisfaction and loyalty) measured on Likert scale has been used. Convenience sampling method has been applied to collect data from 200 respondents. For data analysis purposes descriptive statistics, independent sample t-test, one-way ANOVA and internal correlation have been applied. Reliability of instrument has been judged by applying cronbach’s alpha. The study found that there are both positive and negative aspects in environmental and social components of Bangladesh and the people of this country have an overall favorable attitude towards foreign products