Gran Melia Hotels & Resorts | Launch Ad Campaign

This is the launch campaign for Gran Melia Hotels & Resorts, a global brand of luxury hotels from Sol Melia - one of the world's leading hospitality companies. The campaign's title is "Timeless Luxury with an Avant-Garde Flair" and we tried to convey this through a juxtaposition of the classic and modern, with an unexpected flash of red in each shot.