Is Mass Media Advertising in Kenya Irrelevant Cultural Input[1]

Advertising as cultural input. The effectiveness of advertising relies heavily on other factors already working on the public for years and years prior to their receiving messages from advertising. . . Advertising works tirelessly to suppress the contradictions that arise from all these agencies as they mold us into particular individuals. **A shorter version of this article appears May 2009 in The Media Magazine (South Africa) under 'Role of Advertising' as: Pop Goes Kenya'