Marketing Project DSLR Camera Brands in India

Canon and Nikon constantly produce new cameras and it is difficult to tell which one is better. All DSLRs may look alike at first glance, but each carries its own advantages and disadvantages. Consumers DSLRs can be categorized into three types- Entry Level, Intermediate and Prosumer. Canon and Nikon have the highest market share, with Sony and Fujifilm still trying to penetrate the minds of the consumers’ mind. Sony certainly has the technology to be a player in the DSLR marketplace. And they have a natural migration path from non-DSLR consumer cameras they currently sell. And they sell a lot of them.