Marketing Strategies at Kotak-Mahindra Bank By AKASH DIXIT

The project is based on the sales strategies for the Banking products with special references to KOTAK MAHINDRA BANK and the consumer perception about the same. „h First and Foremost, the purpose of KOTAKMAHINDRA BANK is to fulfil the need for investment under one roof. „h This project shows, the common man has started capital market term like bull and bear explode new time. „h It gives the detail view of the regulatory framework for the KOTAK MAHINDRA BANK „h The focus the shift to various products of KOTAK MAHINDRA BANK to cater to the needs such as return explanation, financial position, risk tolerance, etc. „h The next phase look up the investment in growth oriented stock which are available at attractive relative valuation.