Measuring Media Effectiveness in Bangladesh

As an intern I found out, there are very few reports on Bangladeshi media. The only reports I could find were the National media surveys. And the problem was, the only National media survey report that is publicly accessible is the National media survey report 2002. So I had to take help from reports based on American media. As American media context is very different from ours, those American reports were not that much of a help for me. So i hope the next poor guy who is unfortunate enough to want to write his internship report on Bangladeshi Media will find my report helpful. I know this is not the best report ever but at least it will give the basic ideas and guidelines to start working with.