Media Plan

Orscheln’s Media Plan Robert Lindsay 3/25/11 Introduction: Hunting is the chosen product group which the media plan covers between the months of October, November, December and January. The media plan is designed for the cities of St. Louis, Springfield and Kansas City all located in Missouri. The areas of priority include Keyword Searches and Internet banner ads followed by magazine, radio, newspaper then television. A total cost of $1,503,334 buys enough ads to run some form of media every w