Media Plan

Created: Fall 2010 Client/Purpose: Orscheln Farm& Home– Class Project for Intro to Media AdvertisingCreated: Fall 2012 Target Audience: Dog Owners males/females Description: This is a Media Plan for Orscheln Farm&Home, I looked at their history, major product lines, and then had to decide on the best target audience for their business. After looking over their website and all the product lines they had to offer, I decided the best target audience would be dog owners. I then had to gather as much information as I could about my target audience so I knew exactly what they wanted and how Orscheln should approach them to get their business. I used the six media types that include: television, radio, magazines, newspapers, internet banners and Google keywords that are all targeted towards dog owners. In those six media types there are a total of 25 media vehicles. I then had to strategize on how I was going to spend the money and which media vehicles I was going to advertise the most in to get to my target audience. If you want to look at my Media Plan as a whole just click on the link!