Meeting Pepsi in Shanghai

We are in Bar Rouge, a bar and lounge in Shanghai’s famous Bund area, where we are meeting Richard Lee. We have known Richard, Chief Marketing Officer of PepsiCo China Ltd., for a while. He worked for Pepsi in the US, where we first met him five years ago, before he moved back to China. We find him at the bar. "It's been a while since we were all on the same continent at the same time," I say, pulling up a chair. "Don't get comfortable quite yet," he says with a smile. He leads us past a group of twenty-somethings sipping cocktails on long sofas and out onto the terrace. "This area is known as the Manhattan of the East. From here you can see why," he says, pointing to the high-rises on Shanghai's skyline. "It's also a symbol of the rapid changes taking place in China – the perfect spot to tell you about how Pepsi is keeping up.” http://coolbrandshouse.com/