Wendi Deng Murdoch as a Personal Brand

This paper will analyze Deng’s personal brand by outlining her key brand characteristics, certain events that have shaped the public’s perception of her, and how she has strategically employed the affiliation, and leveraged other brands to actively elevate and promote her own brand. This paper will also argue that a brand can be augmented by certain events/experiences that we have with the subject, or consume from secondary sources.