Winning in MENAs New Media Scene (Booz & Co.)

Communications, media, and technology (CMT) players in the Middle East and North Africa (MENA) region have experienced double-digit growth in recent years. However, they have thus far been slow to capitalize on the accelerating shift to new media. Although the business case for new media has yet to materialize for most companies in the region, the market scene is changing rapidly: Technologies are converging; traditional lines of demarcation between telecom operators, media companies, Internet players, and handset manufacturers are blurring; and there is a vacuum in terms of the customized, readily accessible, digital content that consumers want. To succeed in this radically different landscape, players must understand four key dynamics and devise strategies to capitalize on them.